This is something I have been working on for a long time, but I kept coming up against technical problems. Since moving my web hosting, things have been somewhat easier, although not without a certain number of challenges. In fact every problem I solved seemed to present me with at least one more challenge to overcome. But now it is done and ready for you to have a look at and, hopefully you will feel inspired to make a purchase.

Why set up my own shop?

I currently sell through Etsy so why set up my own webshop?

Well, one reason is that it will allow me to offer a wider range of products. With Etsy there is a listing fee for every item that is listed (regardless of whether the item sells, or not). So, with my own shop I can sell more items without having to worry about cashflow so much. Having my own online shop also allows me to offer my own deals, discounts and offers. While I can (and do) have offers and discounts from time to time with my Etsy store, the options are limited. With my own webshop I can offer discounts like 3 cards for £5.

Will I still be selling through Etsy?

As having a shop on my own website is so great, will I still be selling on Etsy? Yes, is the simple answer. The reason for that it has a much wider reach than I can (currently) achieve on my own site. People will find my work through Etsy that would otherwise not see it. It is also a name that people trust, which is an important thing when people are shopping online. So for the time being I will continue to sell my work through Etsy.

What can you find in my shop right now?

I am currently selling cards and unframed and unmounted prints. I haven’t extended my product range too much from what is available on Etsy. This is partly due to Covid-19 and to ensure that I have the capacity to cope with incoming orders. But I will add to my products over the coming weeks and months. What I can offer right now is discounts on cards. You can now buy 3 cards for £5, 6 cards for £10 or even 10 cards for £15. Just add the relevant coupon code in your cart or at the checkout: 3CardsFor£5, 6CardsFor£10 or 10CardsFor£15. Also until 22 June 2020 you can get 10% prints by using the coupon code 10%OffPrints.

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2017 – what have I done?

Well, looking back at the blog I wrote at the start of 2017, it seems things didn’t really go according to plan.

I had intended to give my website a complete overhaul in 2017 and add a shop. While I did manage to redesign my website, I didn’t manage to add the shop because I encountered a number of problems. I ran out of server space and once I overcame that issue, I was then unable to find a third party shop interface with safe and secure card transaction facilities that I could (with my limited web design and development knowledge) make work to my liking.

Another thing that I failed to do was to write this blog regularly. I had thought that doing it once a month would be manageable, but I failed to do that. I’m not sure why I didn’t manage it, time just seemed to get away from me.

Also, my experiment of using Redbubble to sell my images was something that didn’t work out. I’m not sure why it didn’t. Perhaps it was because I didn’t promote it enough. Maybe it just isn’t the right platform for me to sell my work. Whatever the reason, it didn’t work for me. I’m going to keep the store open for now and see if anything changes.

That was all a bit negative, wasn’t it? Well, now for the more positive stuff that I did in 2017.

Although selling my images through Redbubble didn’t seem to work for me in 2017, selling through my Etsy shop did. My sales increased, along with my product range. If you head over there to have a look before 31st January 2018, you can get 30% off orders over £15.

I’ve started selling images through a photo library. I started contributing images to it in 2016, but it was in 2017 that my images started to sell. A lot of work goes in to choosing images and preparing them for an image library. It’s work that isn’t seen by anyone else, but it has now started to pay off for me, which is always gratifying.

Also in 2017 I started selling my cards at the Three Daggers Farm Shop in Eddington, Wiltshire. They currently stock 12 different designs of my cards, and the designs they carry will change roughly every three months or so.

I did a number of photo shoots with bands and musicians, which was something I planned to do and actually managed to see though. I did photo shoots with Jamie R Hawkins, Phil Cooper and Scout Killers. 

Another thing I did in 2017 was my first craft fair. I had hoped to do more than one in the run up to Christmas, but I was about a week or so too late applying so they were mostly already fully booked. I did manage to do one, which was local to me and was only on for a few hours so it was a good introduction into what it takes to do a craft fair.

Learning

Something else I did was learn. Somewhere, I can’t remember where, I read an ‘inspirational quote’. It said something like ‘running a business without advertising is like winking at a woman in the dark, only you know you are doing it.’ Which, despite the weird winking at women thing, made me realise I really need to promote myself better. I think that is something I started to do.

Thank you

Thank you for reading, and thank you for your support. I will try to write my blog more regularly. My next one will be about what I intend to do in 2018.

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